Employee benefit broker wanted to create Open Enrollment communication pieces tailored to large client needs and brand. Using Photoshop and Illustrator, a large newsletter style piece was designed based on the client's existing brand information.
An open enrollment poster was created to educate employees on new benefits and opportunities to attend upcoming meetings.
Employee benefit broker requested "modern" spin on existing communication language. Using Photoshop and Illustrator designer integrated existing imagery with stock photography.
Broker also requested invoice size generic version to use for small groups. Using Publisher, a half letter size piece was created using stock photography and generic colors.
A high end restaurant, TOWN, requested the design of menu, brochure and table tent. Using Photoshop and Illustrator a large menu was designed based on the client's existing style guide.
The logo, brand and mission statement were used to help develop the pieces. Coordinated details such as Chinese symbols and colors from the style guide helped to create a hierarchy.
A two sided brochure was developed, cohesive with the style of the menu. This helped the client to communicate catering offerings while also creating a sense of brand identity.
Catering offerings were replicated on the brochure in a manner that coordinated with the menu. Images were carefully selected to compliment the TOWN brand, color scheme and typography.
A print ready table tent was developed around the theme of other pieces as a POS advertising piece. This piece used fonts and color from the existing style guide and brought in new images that further compliment the brand.
At client's request a two-sided mail-ready postcard was designed using Illustrator and page layout software. This direct mail piece was used by the company to market the upcoming Open Enrollment to employees.
Wallet cards promoting employee benefit portal were mass produced in payroll stuffer size. Cards were designed and laid out to print on special order three-per-page perforated paper.
A series of educational postcards were developed to communicate health plan offerings to employees. These were printed commercially and distributed as in-house marketing pieces.